The Tories cleaned out Labour in 2015 in the UK, and as a result Labour held an inquiry into why they lost.
They even produced a public report into their findings, which is more than can be said for NZ Labour and their report into the 2014 loss.
The report summarises the ten main findings:
The Independent Inquiry has ten messages and three lessons.Ten messages
- A tsunami of aspirant voters sank Labour and the pollsters. Voters abandoned Labour because they believedLabour lacked economic credibility and the perception was that it would be proﬂigate in government. In contrast, they trusted the Tories with their economic security.
- Labour lost because voters didn’t believe it would cut the deﬁcit. The Tories didn’t win despite their commitment to cut spending and the deﬁcit: they won because of it.The Tories were trusted to manage the country’s ﬁnances, Labour was not.
- Labour is losing its working-class support and UKIPis reaping the beneﬁts. Since 2005 it has been socially conservative voters who are most likely to have deserted Labour.
- Labour hasn’t been this far from the electorate for a generation. In each of the last two general elections, but particularly in May 2015, Labour has marched away from the views of voters on a series of issues that are fundamental to the party’s electoral prospects – including welfare,public services and business. Read more »