Technorati State of the Blogosphere
Submitted by Whaleoil on Tue, 18/11/2008 - 5:48pm
PDF version
I was scanning through some feeds and saw that Technorati has released an interesting dissertation on the state of the blogosphere. There are some very inetersting facts and figures contained in the lengthy research.
For example;
Number of Blogs
The numbers vary but agree that blogs are here to stay
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comScore MediaMetrix (August 2008)
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Blogs: 77.7 million unique visitors in the US
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Facebook: 41.0 million | MySpace 75.1 million
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Total internet audience 188.9 million
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eMarketer (May 2008)
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94.1 million US blog readers in 2007 (50% of Internet users)
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22.6 million US bloggers in 2007 (12%)
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Universal McCann (March 2008)
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184 million WW have started a blog | 26.4 US
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346 million WW read blogs | 60.3 US
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77% of active Internet users read blogs
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- Two-thirds are male
- 50% are 18-34
- More affluent and educated than the general population
- 70% have college degrees
- Four in ten have an annual household income of $75K+
- One in four have an annual household income of $100K+
- 44% are parents
The other episodes are;
The Brands page is very interesting;
"There is a general sense that blogs are being taken more seriously as information sources. 37% of bloggers have been quoted in traditional media based on a blog post. Half of bloggers believe that blogs will be a primary source for news and entertainment in the next five years. Bloggers are less bullish on the prospects for traditional media — one in five bloggers don't think that newspapers will survive the next ten years."
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