How to destroy your brand 101

This isn’t a post about Jetstar, though the message is the same. Get with the programme all you PR flunkies out there or suffer brand destruction quicker than you’ll get fired for allowing things to escalate beyond your control.

This post is about how to destroy your brand in about 30 seconds. Piss off someone with more than 50,000 followers on Twitter.

from Mashable

Mythbusters star Adam Savage got an $11,000 bill from AT&T, and he’s not happy about it. This afternoon, the star Tweeted:

Text messaging fees are stupid robbery? (they are), AT&T is attempting to charge me 11k for a few hours of web surfing in Canada. Pls RT!

He then added:

They’re claiming I uploaded/downloaded 9 million kilobytes (9 gigs) while in Canada. Frakking impossible.

Normally those suffering the extortionate roaming fees charged by the carriers suffer in silence, or go through the endless phone systems to try and reach a more modest sum. But Savage has more than 50,000 Twitter followers, many of whom appear equally disgruntled about high roaming fees. His message has spread so fast that AT&T is now the second most discussed topic on Twitter, second only to Michael Jackson.

We’ve got no doubt that AT&T will write off the bill rather than face the Twitter hoardes. Best of luck if you end up in the same predicament and don’t have a Twitter army behind you.

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