It is a bit like all blacks wearing mascara. Or having their chests waxed. Most refined = gay.
Speaking at the Australian International Motor Show earlier this year, Holden boss Mike Devereux highlighted a trend that sees utes moving away from their traditional utilitarian purposes.
“There’s going to be a much cooler lifestyle edge to these types of vehicles rather than being just a ute that goes off road, tows things and the tradies use,” Devereux said.
As such, GM says the Colorado is its “toughest, highest-performing and most-refined mid-size pick-up truck ever.”
Are Ford and GM competing for the gayest ute?