Continuing on my series about Labour’s No Campaign Campaign. One small article in the NZ Herald yielded so much information about Labour that I have decided to split it up into several posts.
If you could map the actions of Bill English’s 2002 campaign against the 2011 Labour party campaign you will see the exact same follies and delusions. Multiple policy releases that are mostly tl;dr, poor caucus discipline, rogue candidates, and an invisible leader.
Labour have failed not only Campaigning 101 but also Sales 101. Brian Tracy says in his sales training courses that a salesman (politician) has two ears and one mouth, and you should use them in that ratio. Labour has yapped, and whined, and talked and they have not listened.
If they had listened they wouldn’t be releasing stupid policies like their Back to the Future labour policy, their gay marriage (shhhh don’t say gay marriage out loud) policy, and an Interfaith policy that is long on weasel words and short on meaning.
All Labour wants to do is talk and hector and lecture, using their mouths and ears in the exact opposite ratio to what is needed.
No wonder they have a No Campaign Campaign.
