At the start of the election campaign Phil Goff promised us that he and Labour would focus on policy and not personality. Their forst TV advert said specifically that November 26 wasn’t “a popularity contest”. Since uttering those words though Labour has done nothing but indulge in the politics of personality.
And for all Labour’s virtuous claims it would fight the election on policies rather than personalities, there has been a sudden outbreak of personality within Labour.
Just as their campaign advertisements harked back to the nostalgia of its wharfie and miner roots, so too has their language reverted to that of a navvy.
And so today we saw Phil Goff launch another of Labour’s election tactics and another of their policies.
They really have no idea.