Last week I received and email from Habitual Fix:
FOR IMMEDIATE RELEASE
HABITUAL FIX SOLVE¬†MARMITE¬†CRISIS.
The fresh food chain, have successfully imported a small amount of British¬†Marmite¬†via Columbia to spread amongst their nutrition-hungry customers. British¬†Marmiteis the original¬†Marmite, which is ‚Äėthe original yeast spread’.
FULL PRESS RELEASE ATTACHED
For more information or interviews please contact:
Coincidentally I heard Leighton Smith raving about a package he¬†had¬†delivered and he was impressed that they had caught him and so pumped their little marketing ploy.
He at least had¬†received¬†a package…I hadn’t, so I replied:
You sent a box of stuff to Leighton Smith and a press release to me?
Obviously you value my audience at zero.
Much and all as I like Marmite¬†I just can’t see a value proposition in this for me.
My personal policy for pimping product is “nothing for nothing”, which is what you will get.
Kate replied to me:
Yes we did send a box of sammies to Leighton Smith this morning ‚Äď and I understand your position on nothing for nothing ‚Äď fair enough!
The goal of this mornings package drop was to target radio stations in the central city (so the food stayed fresh) with more activity around other media rolled out throughout the week ‚Äď I do apologise that you were not involved in the first round of activity.
Nothing to do with how we value your audience but I do see your point!
We don’t expect you to cover the news or Habitual Fix at all now, but in the spirit of smoothing things over and because I know the Habitual Fix team are bloody good buggers at heart, ¬†given the nature of your email I would love to organise a delivery to you for this afternoon ‚Äď you may as well try the sandwich now right?
40 minutes later this turned up:
Inside the two bags was several wrapped sandwiches plus two fruit smoothies:
And inside each¬†package¬†were sandwiches like this:
The sandwiches were fresh and delicious and included some of their supplied black gold. The sandwiches were outstanding and the smoothies, not something I normally drink were super tasty and refreshing too. Thanks Habitual Fix, from the bottom of my stomach!
Habitual Fix didn’t even have to reply to my surly message but they did and really outdid themselves. Since they met my posting policy requirements for product placement this post is to tell readers that if you need some British Marmite then the place to get it is from Habitual Fix.