On yesterdays post about National screwing up the selling of the asset sales:
You’re right, Cam. This Mixed Ownership Model (dreadful term!) needs a carefully-crafted sales message that:
- is simple for the ordinary voter to understand in “household finance” terms;
- concentrates on positive justifications (including those you have listed);
- refuses to be drawn into the Opposition’s scatter-gun negatives; and
- can be relayed repetitively through the media and through paid advertising.
John Ansell is the only person that I know in this country who can be relied upon to create such a sales message. He’s known to be not easy for any client to live with. But for once can’t the National Party eat a bit of private humble pie and ask Ansell for some much-needed help?