Brian Edwards is, I think, a bit miffed that Ian Fraser is tasked with trying to rehabilitate the invisible man. He doesn’t think anyone, much less Ian Fraser can help David Shearer.
So what of David Shearer? Ian’s media credentials are impeccable, but I think he will have his job cut out. The one thing the media trainer cannot do is change the fundamental personality of his client. It’s as if there were a performance gene that some people, regardless of their intelligence, education, socio economic standing, experience, moral character or any other integer, were born with, while others lack it entirely. Being born with the performance gene tells you nothing about whether a man or woman will make a great Prime Minister – consider David Lange – but in the modern race for the glittering political prize having it is a distinct advantage.
I’m not convinced that Shearer has the performance gene nor that it can be conjured from thin air by even the most adept media training. Shearer may well be our next Prime Minister and quite possibly a very good one, but the achievement will be the result of serendipitous events rather than that force of personality which we sometimes call charisma.