It is always fun to google slogans that have been adopted by political parties.
I see that apart from being regularly used in medical dispatches David Shearer’s “Healthy Heartland” is also:
A meatless pizza in the US.
And a roadside litter collection scheme:
Of course it has probably escaped Shearer and the clever team in Labour that they are actually touring National’s healthy heartland . Don’t believe me take a look at the electoral map. Only a strategic genius like Trevor Mallard would have come up with a plan to send the bumbling, stumbling, stuttering David Shearer around National’s rather healthy rural heartland.
If I was a National strategist, I would be getting my MPs to schedule public meetings right next to his venue on the same dates and times and let’s see who has command of the “heartland”.