Dear Readers I have an announcement.
Internet shock jock goes mainstream
â€śWellington, youâ€™re on notice â€“ be afraid.â€ť
New Zealandâ€™s number 1 news and opinion blogger Cameron Slater has today been appointed Editor ofÂ the Truth.
Truth is New Zealandâ€™s last remaining Kiwi-owned national newspaper which this year turns 125 yearsÂ old.
Slater has been brought on board to fundamentally change the way newspapers deliver to theirÂ audiences. Newspapers worldwide are in decline, due, Slater says, to a tired old business model that noÂ longer works.
â€śWeâ€™re not going to spend $4 million on a paint job and then deliver the same tired old paid-for shit.
â€śMost of the media in this country is weak, and itâ€™s paid for. The integrity in news went ages ago.â€ť
Slater is adamant that the backbone of New Zealand â€“ the people who work â€“ are not getting a fair shakeÂ from government or the system. He aims to change that.
â€śEach and every one of us has got an investment in NZ Inc, and the majority of the people in charge ofÂ the place are taking the piss out of our investment.
â€śWeâ€™re going to keep the buggers honest. Thereâ€™s no better disinfectant than sunlight.
â€śTo use a tired phrase â€“ if you have nothing to hide, you have nothing to fear, so Wellington, youâ€™re onÂ notice â€“ if youâ€™re having a lend, weâ€™re coming for you!â€ť
Changes will be rolled out over a period of months and will include both print and a 24 hour news websiteÂ to support the paper. Slater aims to alter the approach to news presentation significantly.
â€śWe took the pulse of the nation, and it had nearly bloody died.
â€śNo bastard wants to read old news â€“ they can get that online. Weâ€™ll be more of a views-paper thatÂ promises to deliver REAL news, REAL opinion.
â€śThe people are numb from the eyes down with the diet of PRâ€™d crap they get now. I will not do it to themÂ anymore â€“ itâ€™s not right.
â€śI assure you â€“ the little paper that could still can!â€ť
There will be further announcements regarding contributors and editorial direction.
Slaterâ€™s first issue will hit newsstands on Thursday 8 November 2012.