Bit of free advice for David Shearer from a media trainer:
[F]rom a media training perspective, his problem is when he is in front of the camera. He needs his body language and tone of voice to be in sync with what he is saying. At the moment it’s not. That makes him look weak and unappealing.
Even when fronting the media after demoting David Cunliffe, this was apparent. He said: “I want to get this behind us. I want to move onto the issues New Zealanders are most interested in.”
That was a great message and will look good in the newspaper. But in front of the camera, he showed no conviction, no passion and no energy. He looked as if he couldn’t care less