Vegans are a special kind of stupid hippie…especially these stupid vegans who branded themselves to make a point.
I have no idea what the point is other than red hot metal pressed to your arm hurts like hell. The video was made in Israel in 2012 but now more hippies are joining in the fad.
The video above shows some vegan activists in Israel branding themselves with the number 269 to draw attention to the plight of all the animals that get brutally chopped up in abattoirs so that you can enjoy gorging on their flesh, you heartless bastard. I guess it’s pretty alienating—making vegans seem about as chill as an al Qaeda militant at a gay wedding—but it’s certainly got enough shock factor to grab attention and make a point about the way we treat our stupider, tastier counterparts.
The use of 269 refers to the branding number of a specific calf from an Israeli dairy farm—a calf which has become something like a Rosa Parks figure for vegans. After that protest in Tel Aviv on October 2, 2012, many vegans have had that number tattooed on themselves. But this week, in cities across the world, a bunch of people decided they should up the ante and get it branded on themselves. As in, actually branded, with a hot piece of metal. It ends up looking like a really shitty infected version of the tattoo, but it obviously shows a hell of a lot of commitment to the cause.