At first I didn’t think it was much more than a gimmick, but when I realised how cool it would be to mount one as a Heads Up Display in a car. It’s only a concept right now, but it is the sort of Leap of Faith Steve Jobs would have made.
What’s good about Apple designs is that you know them when you see them. The conceptual design put forward by Ricardo Luis Monteiro Afonso takes a similar strength and builds on it further. Anyone could bet that this mere concept is actually something Apple could forsee. The minimalist simplicity in design has left all of us gaping at it with hanging jaws, for once. The innovation is greater than Apple have portrayed in their recent releases, with play on size and OS tweaks. This could well be the device to own.