Regan Cunliffe at Throng takes a look at 3rd Degree’s little PR piece on behalf of David Bain last night.
The ratings gave TV3 a win in the timeslot and many praised Melanie Reidâ€™s journalism in uncovering such an apparently monumental piece of evidence. Â Iâ€™m not convinced, however, that there was much journalism going on at all.
Oh God. Did Melanie Reid just say “Internet blogger”? I believe she did. That’s going in my diary or “paper blog”. #3rdDegreeTV3
â€” Moata Tamaira (@MoataTamaira) June 26, 2013
While there were those who viewed the story as some brilliant investigative reporting there are others who believe it was little more than a well orchestrated publicity stunt by a group of people seeking a payday. Â
According to Joe Karam, he was first made aware of the evidence on the 7th of February. The footage from the testing of the murder weapon was obviously filmed during the summer so why has it taken at least four months for this all to come to light and why on earth would you use a TV show like 3rd Degree to break the story?
Once the episode had finished, the NZ Herald immediately published an article that included the photograph of the thumb prints from everyone who tested the magazine. TV3 issued their press release shortly afterwards but the photograph wasnâ€™t included.
Leighton Smith succinctly put it at the beginning of his show on NewstalkZB this morning that the evidence presented last night was not conclusive, it was persuasive. And that seems to be the point â€“ persuade the court of public opinion in the hopes that the Government will then be swayed into forking out compensation.
Regardless of what was presented as evidence last night, it was all very one sided with very few, if any, hard questions being asked. The police have also confirmed that they werenâ€™t even approached for comment.
Was this chequebook journalism? Was it journalism at all? Either way it appears as though we have a TV show that has been rather complicit in putting forward an argument without living up to its own name.
You’ve got to hand it to Joe Karam, he is a great marketing machine, aided by compliant media at Tv3 and the NZ Herald.