Oh dear, oh dear what a mess.
Hubbards response to the outrage that they have beenÂ misleading New Zealand consumersÂ has now taken a disturbing new twist.
In June,Â Hubbards was caught out lying to consumersÂ about the levels of sugar in the Hubbardsâ€™ Muesli cereal range.
Now we see Hubbards spin doctors trying to tell the media that itâ€™s all right saying to the HeraldÂ on SundayÂ â€śthe labelling errors are regrettableâ€ť!
On top of that they threw some poor faceless person under the bus blaming them for the stuff up…”human error” they call it.
The Kiwi company blamed human error for four products being incorrectly labelled. It tested the products after theÂ Herald on SundayrevealedÂ some cereals had up to 120 per cent more sugar than advised on the boxes.
Chief financial officer Sean Kelly said the error was “regrettable” and thanked theÂ Herald on SundayÂ for drawing attention to it.
“Independent testing found inconsistencies in the sugar levels printed on the labelling of four of the mueslis. After a thorough internal review, we are satisfied this has been a genuine mistake resulting from human error.” Â
I’m not sure how they can claim “human error” caused this as they are relabeling, which put simply, means they were wrong and probably did not test the products, using theoretical data instead of actual testing results. This is not human error but nothing short of a gross failure of their processes and procedures.
Hereâ€™s a WO public health message: These are the offending Hubbardsâ€™ muesli that have a truck load more sugar in them than on the labels.
So what are Hubbards doing about this?Â Well they say theyâ€™re relabeling these four products from July 15th.Â So in the meantime thereâ€™s 8 days where Hubbards is happy for customers to be misled.
They obviously havenâ€™t heard of a thing called aÂ product recallÂ which is â€śan effort to limit liability for corporate negligence and to improve or avoid damage to publicity.â€ť
Meanwhile Hubbards happily promote on their Facebook page their muesli cereal to very, very young children.
Makes you wonder if this â€śnewest Hubbards fanâ€ť (or his mother) is reading the â€ścurrent eventsâ€ť which show Hubbards muesli is full of sugar and has misleading labels on the packets?