Oh dear, oh dear what a mess.
Hubbards response to the outrage that they have been misleading New Zealand consumers has now taken a disturbing new twist.
In June, Hubbards was caught out lying to consumers about the levels of sugar in the Hubbards’ Muesli cereal range.
Now we see Hubbards spin doctors trying to tell the media that it’s all right saying to the Herald on Sunday “the labelling errors are regrettable”!
On top of that they threw some poor faceless person under the bus blaming them for the stuff up…”human error” they call it.
The Kiwi company blamed human error for four products being incorrectly labelled. It tested the products after the Herald on Sundayrevealed some cereals had up to 120 per cent more sugar than advised on the boxes.
Chief financial officer Sean Kelly said the error was “regrettable” and thanked the Herald on Sunday for drawing attention to it.
“Independent testing found inconsistencies in the sugar levels printed on the labelling of four of the mueslis. After a thorough internal review, we are satisfied this has been a genuine mistake resulting from human error.”
I’m not sure how they can claim “human error” caused this as they are relabeling, which put simply, means they were wrong and probably did not test the products, using theoretical data instead of actual testing results. This is not human error but nothing short of a gross failure of their processes and procedures.
Here’s a WO public health message: These are the offending Hubbards’ muesli that have a truck load more sugar in them than on the labels.
So what are Hubbards doing about this? Well they say they’re relabeling these four products from July 15th. So in the meantime there’s 8 days where Hubbards is happy for customers to be misled.
They obviously haven’t heard of a thing called a product recall which is “an effort to limit liability for corporate negligence and to improve or avoid damage to publicity.”
Meanwhile Hubbards happily promote on their Facebook page their muesli cereal to very, very young children.
Makes you wonder if this “newest Hubbards fan” (or his mother) is reading the “current events” which show Hubbards muesli is full of sugar and has misleading labels on the packets?