Alex Swny has got his tits in tangle about the Port.
He sees red according to paid banner ads in the Herald on line.
Someone has bought the Herald, and captured their journalists trying to make something out of nothing, and it has to be landlord’s lobby group â€śHeart of the City.
They are running a classic PR programme trying to stop something which wasnâ€™t happening (A Council vote on the Port in the City Plan), and will then claim victory for stopping something that only happened in the Herald. Very Clever.
Heart of the City is a ratepayer and member funded â€śBIDâ€ť (Business Improvement Direct) which receives target ratepayer funding from Auckland Council.
They are hardly an altruistic organisation, acting in the best interests of Aucklanders.Â
That is not their mandate. Their job is to represent the wealthy landowners, and they have made no secret that they want the Port gone.
Why do they want it gone? So that they can develop the land of course, and build buildings around the harbour. There is no issue in people wanting to do this of course, but there is an issue when they are trying to hide their intentions behind the cloak of a concerned citizen.
Alex Swny has long been an opponent of Ports of Auckland, and once his “move the port elsewhere” campaign failed he appears to have started a new one, paying the Herald a lot of money to run half page ads, and online banner advertising.
The amount of money spent is probably somewhere between $15,000 and $25,000 on advertising, plus paying the PR agency who is running the campaign.
Someone has commissioned Pead PR to run this campaign. Their website contains testimonials which suggest that they are one of the best PR agencies inÂ New Zealand. People of this ability donâ€™t come cheap. The best guess is probably around $15,000 for the work done to date, plus the costs of increasing the Facebook â€śLikesâ€ť on the â€śtimetoseeredâ€ť page. They went from nothing to 2000 in a very short (overnight almost) period. Would it be strange if the increase in numbers came during the sleeping hours of Aucklanders, but while â€śLike Sellersâ€ť were awake?
That means that Heart of the City may have spent up to $40,000. No one spends that amount without some kind of return in mind.
The way the Herald has been captured by this suggests that a very competent campaigner has captured their thoughts, and then enriched their advertising budget.
How long ago was it that the Herald accused bloggers of being paid?
This takes that level of hypocrisy to a whole new level, but it is not unexpected really is it?
It must be Heart of the City, bringing you buildings rather than trade.