The Cows have been sidelined as Discovery focuses on Shark Week, so not to be outdone they have staged an upset in order to grab headlines.
A Lion Air jet carrying 117 people has hit a cow while landing and skidded off a runway in eastern Indonesia.
No injuries were reported, but the incident forced the cancellation of flights, stranding hundreds of passengers traveling for the Eid holiday.
The incident occurred Tuesday night (local time) as the Boeing 737-800 plane was landing at Jalaluddin airport in Gorontalo on Sulawesi island with 110 passengers and seven crew, Transportation Ministry spokesman Bambang Ervan said.
He said three cows were on the runway, and the plane hit at least one of them and careened off the runway before coming to a stop.
The incident is under investigation.
Every year more people are killed by cattle than sharks and yet Discovery Channel devotes a whole week to Sharks.
Perhaps Fonterra could sponsor Killer Cow Week?