Itâ€™s now day 4 ofÂ MPIâ€™s colossal advertising campaign designed to slaughter NutriciaÂ and the Karicare infant formula brand.
Clearly the panic in MPI under Nathan Guy continues.
While everyone else is moving on, MPI have obviously decided to stick to the ad-spend no matter what damage it may be doing.
Maybe theyâ€™d like to venture out into the supermarkets and actually see whatâ€™s happening on the shop shelves. They may actually see that Nutriciaâ€™s Karicare is back on the shelves in spite of the govt-funded campaign to scare every living consumer off the product.Â
Hereâ€™s a WO hint for MPI – campaigns work when flexibility is weaved into them. Right now MPI is making Basil Fawlty look calm.