Yesterday I blogged about RTD manufacturer Independent Liquor ‘targeting’ young females with their promotion/sponsorship of Cleo (Vodka) CRUISER Bachelor of the Year.
Even the NZ Drug Foundation got in on the act, with their tweet.
— NZ Drug Foundation (@nzdrug) September 3, 2013
What’s the bet, troughers like Alcohol Healthwatch will use this example of suspicious marketing behaviour towards youth in overseas conferences, poster presentations, or call for Councils to do something about these marketing tactics.
Even today the troughers from Otago University are saying young adult drinkers are more likely to have 10 or more sexual partners. Makes you wonder whether they looked at what these people were drinking.
One reader saw this at a South Auckland liquor shop and sent it in. Yet another promotion of RTDs. Guess who by… ah that’s right the bastion of responsible marketing (thanks to their voluntary code) Independent Liquor, run by Julian Davidson –ex Lion Nathan boss.
I’m sure this example of “managing the products… with social outcomes we all seek, including the Government” is just what the Government was looking for.