Sometimes youâ€™ve really got to wonder. By now youâ€™d think most businesses in the tobacco, booze and food industries would realise that thereâ€™s millions of taxpayer dollars being doled out to troughers who want more restrictions, bans and tax hikes placed on the products these businesses produce.
Some just donâ€™t learn.
Even this morning I ran a post aboutÂ Troughers Eyeing Up New Targets, showing that Universities have dived into the public trough over sugary drinks.
There were also posts aboutÂ Len Now Has Booze Problems, and how the promotion of alco-pops RTDs is targeted towards the youth market â€“ obviously a deep concern for the Mayor.
Youâ€™ll then hear the usual bleating from the likes of RTD pushers Independent Liquor saying that theyâ€™ve just introduced aÂ Voluntary Industry Code for RTDsÂ and;
Mmm letâ€™s see how thatâ€™s going to work for them when that very same company, banging on to the Government about how responsible they are, is actually out there doing things like sponsoring theÂ CLEO (Vodka) CRUISER Bachelor of the Year. To support Independent Liquorâ€™s Cleo (Vodka) CRUISER Bachelor promotion, if you buy 2 packs of (Vodka) CRUISER you get a FREE Cleo mag. Even Cactus Kate would be offended at the offer.
Then again, maybe enticing kids with â€śWhipped Coconut Iceâ€ť and â€śWhipped Cupcakeâ€ť is a more appropriate strategy.
Maybe these are the preferred product of choice for Independent Liquor sponsored and pinko blogger David Farrar.
Whatever the case,Â attempting to say that â€śyou’re demonstrating our ability to manage the products…with the social outcomes we all seek, including the Governmentâ€ť when youâ€™re promoting RTDs like this is only going to end badly.
And thanks to the tip-line thereâ€™s plenty more examples.