Itâ€™s not looking like RTD pushers Lewis Gyde and his gone-to-ground business partner Adrian Creamer are going to have a very good Christmas asÂ they steer down the barrel of a ban on their youth focused RTD.
Lewis has now resorted to telling porkies to TV3 last night, as he tried explaining that theyâ€™re not being targeted at underage youngsters when he said;Â
â€śI think youâ€™d be looking at things with overt sexual branding references…or associating ourselves with pop culture… so far we havenâ€™t done any of that…â€ťÂ Â Oh really, whatâ€™s this image all about then?
Lewis then went on to try and throw the entire alcohol industry under the bus, even slagging off Independent Liquorâ€™s heavily sugared and carbonated RTDS saying â€śthe kind of impact those have on wallets and intoxication is far greater than something like this.â€ť
Even his explaining to TV ONE news that â€śyouâ€™d chuck them into the esky on the way to the bachâ€ť shows that Lewis is dreaming about who actually uses his products.
With the Police and health authorities widely condemning the Cheeky sachets, Lewis Gyde and Adrian Creamer now have to face vocal anti-alcohol critics Alcohol Healthwatch.
With the Sale and Supply of AlcoholÂ Act giving Crusher the power to ban certain alcohol products, word from the tip-line is that the Police are seriously looking at asking the Minister to invoke the regulations and get this RTD out of the shops asap.