Isn’t this just dandy. Some clown thinks it’s a great idea to flog off RTDs in a sachet. Let’s see how that works out for them.
Sachets of alcohol designed to be slipped discreetly into purses and pockets are being sold in liquor stores, alarming police and alcohol-watch groups.
Branded as “Cheeky” and “Sneaky”, the shots are easily concealed, palm-sized alcopops promoted as drinks to carry all the time.
Already banned by some retailers in Britain, they are the cheapest single drink on sale, at just $2.
Looking more like a condom, these 20% alcohol RTDs are being pushed as a new way to score with the ladies. Even their Facebook page is happily promoting them to young girls.
While co-owner Lewis Gyde, seen on the left below, is copping it in the chook by fronting the media, the other main owner of the business Adrian Creamer, seen on the right, is trying to stay out of the limelight.
The police are not happy with this and is now investigating them for breaking the Advertising Standards Authority rules by “linking alcohol consumption with the workplace and using models who looked younger than 25”.
Lewis Gyde is trying to explain that you can use these RTDs on a fishing trip with your mates, saying when you go fishing all you need is one small can of Coke and a couple of sachets to drink. Really Lewis, is that the best you can come up with?
But one thing will be sure, Crusher Collins will not be happy with yet another example of RTDs being shown to be targeting young impressionable girls.