Trust in main stream media plummets to an all-time low


Americans’ trust and confidence in the mass media “to report the news fully, accurately and fairly” has dropped to its lowest level in Gallup polling history, with 32% saying they have a great deal or fair amount of trust in the media. This is down eight percentage points from last year.

A great deal or “fair amount” adds to 32%.

While it is clear Americans’ trust in the media has been eroding over time, the election campaign may be the reason that it has fallen so sharply this year. With many Republican leaders and conservative pundits saying Hillary Clinton has received overly positive media attention, while Donald Trump has been receiving unfair or negative attention, this may be the prime reason their relatively low trust in the media has evaporated even more.

The same is happening in New Zealand.  We have a media that is by-and-large pro left and anti-government, yet the largest party enjoys the support of centre-right voters.

The question remains:  why is it that the media are deliberately moving away from their readers?

This leaves a vacuum that we “hate bloggers” and “conspiracists” have moved into and made our own of course.

Readers and viewers are starting to discover that who they have been told for years are crackpots and marginal loons have been fairly well on the mark all this time.

The American public are responding to their media’s constant vilification of Trump.  The media doesn’t understand that their own audiences are sitting there actually agreeing with Trump.

At home, it does my head in when I see the NBR get stuck into the government with some left-wing crap criticism.  Do they even know who is paying for their salaries?  Do they not understand that alienating their own economic foundations isn’t a smart thing to do in business?

  • greendogg

    The mendacity of the MSM, particularly print (RIP) comes from a place of jealously and envy, they are poorly paid. The irony is their corporate owners are as exploitative as any of the entities they like to slag off. Whilst there is the inherent safety net of a job at “Red Radio” they behave with impunity.

  • Bruce S

    I find it incomprehensible that 32% of Americans actually still have a great deal or fair amount of confidence in the mass media. Perhaps it is a flaw in their education system where critical questioning and analysis is not encouraged? Surely 32% of the population cannot be classed as gullible….can they?

  • Boondecker

    The very obvious almost daily echoing of the pro-Clinton and negative Trump news coverage here in New Zealand has done a lot to contribute to the discrediting of the mainstream media. The consistent anti-National bias coverage by the Media Party is also a concern and also reinforces the discredited view i have of our home bound news organisations. Most people I know no longer rely on just the likes of ZB, TVNZ or TV3 for their daily dose of news, and much more regularly visit news sources online that are not always local.

    My favourite quickly-accessed bookmarks are, of course, WO for local but also Breitbart, InfoWars, DrudgeReport and Allen B West news blogs who appear to employ some very competent investigative news reporters and writers. If I find a story that is of dubious source or in some way appears challenging, I will slip off to mainstream outlets to ‘fact check’, such as the Herald, Fox News and if it’s a leftie sourced item, to the likes of CNN and the BBC. Very occasionally I will sneak on to the leftie blogs just to see what they’re saying, but the moon turns a dark shade of blue those days.

    • DeplorablePersonOfColor:WHITE

      I used to be an avid TV news watcher but have found the insipient pap and spin a waste of my time. The stories and aspects left out, that I already know about from your list of sites, reinforces that what I am being fed is a ‘line’, not the news. It means that most people you talk to are wholly oblivous to what is actually going on.

      • MarcWills

        The news “producers” are mostly to blame here – they are the ones that ultimately decide what is broadcast, although the news readers do have some input into the final presentation. Of course, it is then the presenters who we pour our scorn at as they are in the front line – the producers for the most part stay anonymous.

        Campbell Live is a good example here, although John had more input than is usual in a News show so I would say its demise was equally their fault.

  • Sally

    When one’s own 90 year old mother writes a poem about what a joke the Media is it is time to completely abandon the ship.
    With the advent of the internet the problem old media faces is people can go online and search out the truth. They can read judgements, they can seek out information from overseas websites, it is all at the tip of their fingers. They have the information and dissect before it even reaches the msm. They watch sports events live, there is no need to read the result in the paper. People are seeing the makeup of the deliverers of news, they see who they associate with and the bias of the deliverer, it is all an open book.

  • Seriously?

    I still go to MSM style sources for the latest news, but I apply my opinion filter to whatever they have to say. Sometimes there is not much left after ignoring their opinions. I prefer to get analysis / opinion, and a top up on particular topics, elsewhere (including here).

    Use them? Yep. Trust them? Nah

  • helicapt

    I used to listen to Red Radio a lot, particularly the short wave transmissions whilst working overseas. The people doing the interviewing could be a bit rude sometimes, but were generally well informed.
    I found Geoff Robinson very good, Sean Plunket was to the point, and I have always had a restrained admiration for Kim Hill.
    But today’s crop of the noble profession of journalism leave a lot to be desired.
    Pro Clinton and anti Trump? Yes, and pro Palestine, pro burkas, Angry certainly gets plenty of opportunities to disengage his brain, and Kathryn Ryan even said one morning that “We have got to get over this thing we have about not eating insects!”
    However, they are all very cautious when they try and take on Winston!

  • Duchess of Pork

    My trust in the universities and polytechs that produce these hacks, largely at taxpayer expense, has similarly plummeted.

  • Logan

    When Alex Jones at Infowars has better and more accurate coverage on critical aspects of the US election you know something has gone horrible wrong. Not only are the Media party blatantly supporting one side, they are actively hiding news from the public in order to support that agenda.

  • Huia

    I am sick to death of the one sided reporting.
    So over the negative lefty spin on everything, while everything positive gets hammered into the ground.
    According to the left our politics are apparently just one crisis after another while ignoring that the majority of nz have a really good lifestyle and are living within the law.
    Trade is up, economy is stable in comparison to other countries (which is why so many want to immigrate and live here), we eat well and can grow anything, exports are doing pretty well.
    The so called housing crisis is not just in nz and I do wish the media would be honest about that, it is a world wide trend but that is conveniently left out of the news by Angry and his media sycophants.
    Homelessness gets an airing every night, you get sick of it. The media are omitting to mention the latest person to hit the streets clutching the latest iPhone is a person who is manufacturing or selling drugs from a Government funded house so have broken the rules and are now to pay the price.

  • shykiwibloke

    Follow the money – who owns what in the us media. Bet you will find dollars with an agenda every time.

  • JEL51

    I so enjoyed Fox having a go at Christiane Armanpour (posted on GD) this morning. It has been so long since I have seen her on a screen it never occurred to me to wear my WO yeh/right hat while viewing.

  • Disinfectant

    I recently took a Fairfax editor to task for simply failing to put the hard questions to a publicly funded individual who skips from one trough to another.

    I then had another round with yet another Fairfax journo’ who was again refusing to be impartial and report both sides of the story. She was making the story in her view.

    I told both of them that they have lost the support of the public to provide them with information on what is going on.

    • MarcWills

      You make a very good point – how could we forget that interview from John Campbell on Len v1.0. Too scared to ask the hard questions and no more than a shoulder to cry on in the end.

  • MarcWills

    I have absolutely no problem with the MSM criticising the government of the day – what I object to is the constant negativity and one sided coverage they promote as news. Balance and clear reporting in the news is essential. Editorial is whatever you want to say, as long as it is made clear it is opinion,and that reasons or facts are used in what you report.

    It is not a sin for your opinion to be wrong, and you should be prepared to be challenged and argue your case whatever it is. That is what I would expect as a reasonable adult. However, it is unpardonable to deliberately report incorrect news as facts, or news with a selective or biased perspective – especially if it is done intentionally, and clear corrections or retractions are not made when mistakes are pointed out.

  • sandalwood789

    I think that what we’re seeing here is the very start of the long decline of the left. It will take very many years for them to fade away completely but you can be sure of one thing – the drop in trust of the MSM will be permanent.

    If charter schools can get a permanent foothold in the country (in spite of Labour’s ideology-driven efforts to destroy them) then the decline will accelerate as more people get a good education.

  • Keanne Lawrence

    Tailoring every piece of news to satisfy the self imposed constraints to fit their narrative it having a devastating effect on their credibility which like the rejected facts are being ignored. They are living a bubble like existence thinking the bubbles protection is total.
    Sorry there is no suitable natural or man made material that can protect them from continuing to be ignored or drawing ridicule for making things up.
    The most serious concern is the extent of what we are not being told. It has been accumulating for a long time and even Aljazeera who earlier seemed to fact check have joined the Media party masses to hold back too much and then produce a feature coverage that seems like an infomercial.
    It adds to the frustration when a news item that gets your attention has to sought out in so many other sources to find some facts. As I write this Peter Dutton from Australia is taking the interviewer to task about unfounded “emotive” statements about the resettlement of people from Nauru in NZ. Don’t think they will repeat what the Prime Minister had to say about that idea. They did get an offering from Amnesty International needless to say.

  • Red

    From the same poll, voters identifying as Democrats trust in the news has fallen from 55 to 51% – which really only solidifies the result. Republican leaning voters trust fell from 32 to 14% in the same time… And today as Hillary returns to work after the fastest recovery ever from pneumonia, the reporters ask her what she watched on TV…