Breitbart declares war on Kelloggs

Kelloggs fired the first salvo on Tuesday when it announced its decision to pull ads from conservative media giant Breitbart.com. It justified its attack stating that Breitbart’s  45,000,000 monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, has launched a #DumpKelloggs petition and called for a boycott of the breakfast food manufacturer. It is yet another case of someone bringing a knife to a gun fight. Kellogg’s decision will make virtually no revenue impact on Breitbart.com  but if even half of Breitbart’s readership boycotts Kelloggs products the company will sustain a not inconsequential decrease in revenue.

This is just one battle in the war of Left-wing companies  against conservative customers who represent the values of the voters who made Donald Trump President.

“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s flak Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”

Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values. Indeed, the move appears to be one more example of anout-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.

Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg’s products, describing their war against Breitbart News as bigoted and anti-American: “Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”

In response, Breitbart launched its #DumpKelloggs petition to encourage its vast readership and the followers of its #1 in the world political Facebook and Twitter pages to ban bigotry from the breakfast table by boycotting Kellogg’s products.  

“Kellogg’s has shown its contempt for Breitbart’s 45 million readers and for the main street American values that they hold dear,” said Breitbart President and CEO, Larry Solov. “Pulling its advertising from Breitbart News is a decidedly cynical and un-American act. The only sensible response is to join together and boycott Kellogg’s products in protest.” 

-breitbart.com

I think that Breitbart is right to double down in their reaction to Kelloggs. They need to send a powerful message to advertisers that they consider this kind of thing to be an act of war and that there will be serious economic consequences for any company that uses their advertising dollar to try to smear and silence mainstream American conservative views.

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