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It’s more so you have a brown paper bag to take your dirty book away in and nobody can see what you’ve got.
From the mailbag, an interesting perspective on activism against business to attempt to drive a non-business agenda:
I have been reading your posts on the action being taken by some on the left to have your blog bypassed for advertising.
This is not new. In the early 80s fundamentalist Christians got onto a gig where if they were offended about the morality of particular adverts or sponsorship then they wrote to the company concerned and complained advising that they would no longer support their product.
This all started when evangelists went around telling congregations that the PR/customer service people for corporates took complaints very seriously and they had stats that told them that for every complaint received a certain number of people would be aligned to that view and so they could gauge public opinion. So with the encouragement of their church leaders they wrote to all and sundry expressing their moral outrage. The corporates got a large number of complaints and took action – pulling ads and dropping sponsorship. It was very effective … for a while
Problem is the Christians got a little over zealous and corporates started to see the pattern with pro forma letters being sent in. The Christians were effectively cooking the stats and the corporates recognised that the moral barometer was not as they thought.
You can imagine back then how angry these corporates must have been. Ads were very expensive to produce and no one wants to pull an ad before its useful life has been spent. So the reaction of corporates was to identify the letter bombers and politely tell them to [redacted]. I suspect the larger ones would have abandoned the complaint barometer and commissioned their own polling and research on how ads sat with the public. Read more »
Yesterday, the Daily Blog published an email from Foodstuffs saying that, as they had
raisedÂ received a complaint about Foodstuff’s Pak ‘n Save advertising Â running on Whaleoil, they had taken the opportunity to explicitly turn that off.
Although I fully respect Pak ‘n Save’s rights to advertise anywhere they like, I do not appreciate companies that cave in to activists with an axe to grind.