Last month I didn’t do the “review how we did” post. In fact, I got to the 2nd of May and Cam scolded me for it. I told him I’d intended to it later that day. Somehow, I never did. By the time I realised on the 4th, it didn’t really matter any more.
We had some trolls come in suggesting that we were too scared to put up May’s blog stats because Martyn Martin Bradbury’s blog had been running the Dirty Politics “ponytail” hit, and had remarkably overtaken the monthly total of Arts, Lifestyle and Fitness blogger, David P(inko) Farrar… and the suggestion was that I didn’t want to highlight this.
Ergo – no monthly post.
If only it was that simple. I actually just didn’t have my head in the game. And to prove it, I’ll celebrate Martin Martyn’s success last month right now. Let’s see how he did.
I can see why he was happy. On the “ponytail” hit day, his pageviews spiked to about 10 times the amount he normally gets. The next day it was about 32k, and on day 3 it had settled back to 20k – the amount we do in about 2 or 3 hours on an average day.
All very commendable. Over the same period, we didn’t see any such surge. Nobody came to look at Whaleoil as to what we had to say about it. It’s completely invisible in our stats.
But then again, it wasn’t much of a story on our side of politics, other than to laugh at another Bradbury / Campbell / Herald hit on John Key and the National Party being so poorly timed and executed.
And why should be be worried? We saw the Roy Morgan poll some days ago, and it’s pushed National to 54%, and Labour down to 25.5% – the same as the election low.
I decided to overlay both graphs and have a look to see what sort of impact Martyn Martin’s blog really had over that period, compared to Whaleoil.
From that you can see why Martin Martyn was justifiably proud. Since taking the lead, no NZ blog has ever had a higher traffic on any given day than Whaleoil. He did indeed “beat” Whaleoil that day.
But the picture above is also brutal in another way. It shows that Martyn Martin’s blog has not had any retention from having run the ponytail hit. After a week, traffic had settled back to pre-ponytail times. Whatever people found on that blog has not made them want to come back once the story was over.
Worse, the story bubbled along for 3 weeks. And none of that was reflected in the traffic.
Finally, the graph above shows just how dominant Whaleoil is in its reach and consistency. Just shows you what cute cat videos and fake robot visitors can do /sarc.