Whaleoil has visited this story a number of times, when people buy fake “Likes” or fake traffic to increase their perceived popularity.
Everyone may well have a mate called Dave, but it doesn’t look like social media users want that mate to be the PM. Maybe itâ€™s the bedroom tax, maybe itâ€™s the legal aid cuts. I might even beÂ the widely mocked picture of him on the phone to Barack Obama.
Whatever the reason for his apparent lack of popularity on social media, David Cameronâ€™s team have resorted to paying to get him more Facebook likes.
Yes, Conservative strategists have forked out thousands in party funds on Facebook ads to get the David Cameron page more fans on the site,Â The Mail on SundayÂ reports.
Facebook wouldn’t reveal any specifics on the deal, but a marketing expert told the paper that the social media campaign would have set the party back around ÂŁ7500.
The cost – which some Twitter users have noted is more than they earn in a year – even seems to have worked, with likes on the page more than doubling in a month to hit 128,000, overtaking Daveâ€™s mate Nick Clegg who is on 82,000.
What’s the point though? Â It’s one thing to buy your likes or your traffic, but unless you do so unobserved, everyone knows you’re faking it. Â Read more »