Global warming coming to Canada

After the Arctic was once agin not ice free this summer, despite being 3 years overdue from being free from ice forever, the Canadians are set to enjoy some real global warming.

Brace yourself: the Old Farmer’s Almanac has revealed its predictions for Canada’s upcoming winter season, and it’s not great news.

After last winter’s seemingly never-ending wickedly cold weather, residents in much of the country can expect more of the same in the coming months.

“We’re looking at the T-Rex of winters,” Jack Burnett, editor of the Old Farmer’s Almanac, said on CTV’s Canada AM on Thursday.

“It’s going to be colder, it’s going to be snowier 
 it’s not pretty.”

According to the almanac, central Canada, in particular, is expected to experience winter’s nasty bite.

“From Calgary to Quebec, we’re going to be up to our neck,” Burnett said.

One of the few exceptions will be southwestern Ontario, which will be cold, but with below-normal snowfall.

Burnett said forecasts show that while Toronto and the surrounding region will experience a deep-freeze, it’s going to be drier this winter, with “fluffier snow.”

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This judge gets it

Name suppression continues to be contentious, but increasingly judges are understanding the importance of not caving to defence counsel who claim name suppression for their ratbag clients on spurious grounds.

In the case of the creepy bloke from the mosque, the judge isn’t putting up with nonsense.

A Wellington man who indecently assaulted two teenage boys while they slept in a Palmerston North mosque will fight to keep his name secret after a judge declined to give him name suppression.

The 31-year-old was sentenced in the Palmerston North District Court yesterday to eight months’ home detention for two counts of indecent assault.

The man was given permission to stay at the Palmerston North Islamic Centre in January last year, at the same time a camp was being held there.

He slept in the prayer room, along with a group of young boys.

During the night one boy woke up to find the man groping him.

He tried to stop the man, but he continued to try to touch the boy.

After that, another teenager woke up to find the man groping him.

The two boys reported the incident, and the man told police it did not happen.

He was found guilty of the two offences at a trial earlier this year, and his interim name suppression was to expire yesterday.

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Do disclaimers on native advertising work?

As the NZ Herald and Fairfax move to extend their already considerable investment in native advertising, the advertising made to look like journalism, there is growing evidence that their disclaimers don’t work.

The disclaimers are what news executives like Tim Murphy and Shayne Currie use to justify their extension of native advertising.

While publishers are producing and running sponsored content in greater numbers, one thing they haven’t figured out is how to effectively label their output. Some publishers are particularly overt about it, while others are content with making readers work a little bit harder. And no one’s quite sure which approach works best.

The real challenge is that a lot of those disclosures may not be all that effective. A new study from analytics platform Nudge found that the most common native ad disclosures are actually the least effective at helping readers identify their content as ads. Sponsored content using disclosure techniques like the home page buyout (used, for example, by The Wall Street Journal) and the persistent disclosure banner (used by Slate) were only identified as ads by readers 29 percent of the time.

In contrast, Nudge found that over half of the 100 people it polled were able to to identify ads that featured disclosures within the content itself. In-content disclosures are rare compared to the other techniques, though.

Nudge’s conclusion: Some publishers may be going out of their way to label sponsored content, but readers are barely noticing them, thanks to banner blindness and small labeling. Ben Young, CEO of Nudge, said that this is more than publishers staying honest in the eyes of the FTC. Bad disclosure can actually hurt brands, too. “Effective disclosures mean effective brand recall,” he said.

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Remember your first LP? Your first cassette? First CD?

Nobody will ever remember their first MP3.  Now there’s something sad about that.

Here’s the very first LP I owned.

Games_people_play_cover

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Found the perfect book for Master Whaleoil

After my Face of the day this morning about the snapper our son caught I was contacted by Michael Rendle the New Zealand author of a new book, ‘How to catch fish and where.’

He has very generously offered to send Master Whaleoil a signed copy.

Master Whaleoil is an avid reader but unlike the rest of the family he does most of his reading online. He is the cuckoo in the nest as he only reads Non- fiction while the rest of us love fiction. As he has a technical mind I know he will love this book as reading for him is all about absorbing new information.

Yesterday he eagerly took pointers from an experienced fisherman who was fishing in the same spot. I can really see the value in a book like this as experience and knowledge passed on can get an amateur experiencing success very fast.

In fact it took a simple change of bait for Master Whaleoil to catch his first snapper, bait given to him by the experienced fisherman.

How to catch fish and where

How to catch fish and where by Mike Rendle

Drawing from more than four decades of fishing experience throughout New Zealand and the Pacific, Mike Rendle has written a book that will be loved by fishermen of all levels and ages but is targeted primarily at those who may be new to the sport.

It is a book packed-full of colour, description, diagrams and detail. If you don’t know your ratchet from your reel seat, have no idea how to rig a softbait, or use a squid for bait, then you are going to love this book!

The style is easy to read, simple to follow and includes lots of tips and hints.

 

If you would like one you can get a signed copy too if you purchase it here

Mental Health Break

Shower thoughts

A sub-reddit on Reddit, here are a few shamelessly stolen to fill up another post:

 

Using your old laptop to research buying a new one is like asking your girlfriend if she knows any girls who would want to date you.

We’re the only species that drinks another species’ milk, but we consider it strange to drink our own species’ milk.

If you see a spider and you let it live instead of smashing it, you end up indirectly killing more bugs in the long run.

Wikipedia is a real life ‘Hitchhiker’s Guide to the Galaxy’.

I wonder what the first guy with the surname of “Dickinson” did to get that name

Mother in law is an anagram for woman Hitler Read more »

Map of the Day

World-outline-map

Election day map.  As bland as I could find+

Some people are just never happy

Some people are just never happy, even when they are being rewarded.

Let’s face it, only the congenitally stupid now smoke, after all the years of advertising bans, public health messages, documentaries, increased tobacco taxes and every conceivable strategy short of an outright ban people are either retarded or wilfully choosing to smoke.

The country has spent hundreds of millions of dollars on smoking cessation programmes for no discernible reduction in smoking. Sure the smoking rate is dropping, but that is because the number of smokers is remaining static and the population is increasing.

Witness yet another trougher organisation using taxpayer money to ‘reward’ people for stopping smoking.

The people getting the rewards however are unhappy…its not enough they say…as if the chance of getting all sorts of nasty cancers being drmatically reduced by stopping smoking isn’t enough of a reward by itself, they still want more.

A $13,000 programme enticing expectant Maori and Pasifika mothers with jewellery and gift vouchers to stop smoking has been slammed as insulting and undignified by critics.

But a doctor behind the scheme has defended it, saying two in five Maori women smoke in pregnancy which she described as a “public health emergency”.

The Waikato District Health Board incentive programme is offered to mostly Maori and Pasifika mothers who are less than 28 weeks pregnant.

A total of $13,000 of DHB money has been specifically allocated to the project.   Read more »

Fiji vs NZ – Media blackouts

While I was in Fiji the foreign media, including NZ media were complaining about “censorship of media by the regime”.

It was a constant low grade whine for 3 days….the duration of the media blackout on reporting the election.

The refrain back in NZ by idiots like David Farrar and Barry Soper was the same. “Media need to be free to report”, “this is an outrageous restriction on media freedoms.”..all calls made by various media, and commentators like the idiot from Amnesty International.

Of course they all forgot that we have a media blackout in New Zealand too, it is just that ours is only one day.

Under the Electoral Act, it is an offence to influence a voter in any way on polling day.

This covers who they should or shouldn’t vote for and statements which might influence a person to abstain from voting.

Political parties and the media are included in this, meaning news outlets must not run stories which are likely to influence voters.

Political coverage can start again when voting closes at 7pm.

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