The Herald on Sunday has announced a new campaign, giving away pajamas to the poor.
The Herald on Sunday is today launching a campaign to provide much-needed pyjamas for some of New Zealand’s most vulnerable kids.
We have teamed up with the Middlemore Foundation to support its annual Jammies in June campaign.
The initiative is in its third year and we’re calling on readers to help raise a record $40,000 and 10,000 pairs of new pyjamas.
Cash donated will be used to buy more pyjamas, as well as blankets, socks and other items to keep Kiwi kids toasty this winter.
Herald on Sunday editor Miriyana Alexander urged readers to get behind the campaign.
“The foundation does a fabulous job, and I’m delighted to lend our support to this pyjama fundraiser,” Alexander said.
“It’s confronting to think so many Kiwi kids might be going to bed cold this winter — but that’s the reality.
“Please join us to ensure thousands more can go to bed snug and warm this winter.”