I love how this always goes just one way.
Of course there is outrage…outrage I say, on Facebook too, it must be serious.
A car dealer has fired back at critics who questioned the wisdom of it using Maori culture in an advertisement to promote its Waitangi Day sale.
2 Cheap Cars brand manager Jared Donkin admitted its advert, which shows a Pakeha girl dressed in a kapa haka costume and swinging a poi, was “a bit tacky”.
But he said the firm wasn’t trying to cause controversy and questioned why it was wrong for a Pakeha girl to “join in with Maori culture”.
Donkin said 2 Cheap Cars had sought out the views of “Maori staff, family and outsiders” and they believed it was the girl’s “skin colour that people are getting tied up about”.
The video post on Facebook has sparked some criticism from viewers.
Cushla Tangaere-Manuel posted: “This is sooooo WTF…tokenism much” while Rose Posie said: “Taking the piss and clearly uneducated”.
Ann-Marie Kennedy a senior lecturer in marketing at Auckland University of Technology’s business school, said the company was obviously using indigenous intellectual property – from the costume to the poi – to make money without necessarily giving anything back to the culture it took it from. Read more »