Sam Lotu Iiga is the Minister responsible for looking at the plain packaging legislation in the house at the moment.
Quite apart from the fact that there is no need for it due to our no advertising and closed cupboards rules on tobacco sales he should take heed at what is happening in the UK.
Even taking the soft option and pandering to the Maori party by including a clause in the legislation pending the outcome of the WTO case is fraught with danger given what tobacco companies are lining up the UK government for.
Tobacco companies are preparing to launch what could be one of the biggest ever legal claims against the British Government for losses as a result of the introduction of plain packaging for cigarettes.
They are expected to begin lodging papers at the High Court as early as Friday, seeking a multi-billion compensation payout for being stripped of the right to use instantly recognisable brands.
Lawyers will argue that forcing them to use entirely unbranded packaging would amount to deprivation of a highly valuable intellectual property. Read more »