Regan from Digitalads has been looking for someone that “gets” new media and new media promotion. ¬†There are hundreds of superb sales people out there, but few of them truly understand the huge opportunities that lie ahead.
With traditional advertising venues slated to disappear behind paywalls – where customers will have to pay to be exposed to advertising – the new breed of media, led by Whaleoil, but supported by other digital space such as Geekzone, Kiwiblog and Throng are already offering 6 million sponsored pageviews a month.
The person we’re looking for is going to understand new media and how it communicates. ¬† This person will not just see it as an extension of TV, radio or newspapers that place display ads on a web page.
Research continues to show that blogs and other non “main stream” web sites that have personal connections with their audience based on trust are now the most influential in shaping consumer opinion and demand.
In fact, they deliver campaigns that are 400% more effective than those provided by traditional news channels.
We want your ideas, your creativity and your drive to create a new industry on the ruins of the old one. ¬†We have done it ¬†here at Whaleoil for news and opinion. ¬†Now we need someone who can do the same by turning digital advertising and promotion on its head.
All the hard work has been done. ¬†The audiences already exist. ¬†They are loyal, they are smart, and they trust our judgement. ¬†Over the next 12 months, new digital properties will be created and added to ensure your target audience is in the hundreds of thousands.
All we need is someone to connect them with the right kind of campaigns. ¬†We need you to inspire agencies and customers with ideas and solutions that allow them to stand out, to connect and to get tangible results.
This is exciting and new. ¬†You get to set the rules. ¬†You get to set the targets. ¬†And you get to create a new kind of advertising and promotional industry.
Now that you’re interested, contact Regan and have a chat.
e. [email protected]