When Peter Oborne left The Telegraph and outed their compromised and corrupted newsrom hiding stories a few other media outlets jumped in for the kicking.
But the tables have turned in a tit for tat war that is breaking out over media ethics, with accusations now besetting the Guardian.
The Guardian is facing questions over its relationship with advertisers after allegations that it changed a news article amid concerns about offending Apple.
The media organisation has criticised The Telegraph for failing to observe the “Chinese wall” between advertising and editorial coverage, a claim The Telegraph strongly denies.
However, The Telegraph can disclose that in July last year Apple bought wraparound advertising on The Guardian’s website and stipulated that the advertising should not be placed next to negative news.
A Guardian insider said that the headline of an article about Iraq on The Guardian’s website was changed amid concerns about offending Apple, and the article was later removed from the home page entirely.
The insider said: “If editorial staff knew what was happening here they would be horrified.”The Guardian declined to comment on the specific allegation, but said: “It is never the case that editorial content is changed to meet stipulations made by an advertiser. ¬† Read more »