This is the post that Travis dreads every month

First of the month means we get to look at our “ratings” for the previous month and do a bit of self promotion. ¬†And like any decent Kiwi bloke, Travis hates it. ¬†Just score the try and walk humbly back to the 22 and wait for the conversion looking stoic and staunch.

So to help Travis and all the other Pinetree Meads types out, let’s not go on about how we’re first, and how Whaleoil does more visits and pageviews by itself than the next 200 odd blogs added up. ¬†(oops – there I go again).


That’s a familiar picture. ¬†However, let’s look up, instead of down. ¬† Read more »

Creative advertising can still break down barriers

So much for supporting Kiwis, Labour falls for stock image trap again

David Cunliffe is a disgrace…for a start Labour passed a law that abolished youth wages, then we had a global financial crisis where those on the margins in employment, like youth get caned.

But while he is professing to support Kiwis he, or more precisely the fools in his office, has grabbed a stock image that is nothing whatsoever to do with Kiwis, youth or otherwise.

A search on TinEye reveals lots of versions of the same image.¬† Read more »

Press releases masquerading as news

Having been in charge of a newspaper, I can recognise the modus operandi of a press release based “news” article a mile away. ¬†First you receive the press release, and then they phone you trying to get you to run a story about it.

Never worked on us, but it seems Sarah Harvey was happy enough to become a shill for the rapacious insurance industry and compromise her paper along with it so she could appear as if she has done some really cool investigative work.

Here’s some of her Pulitzer prize winning stuff

A sharp drop in the number of people taking out health insurance has prompted warnings public hospital waiting lists will spiral as baby boomers hit retirement age.

The drop-off in private health insurance comes as premiums rise, despite aggressive campaigning from New Zealand health insurance market newcomers NIB and a push to keep older people on health insurance.

Roger Styles, chief executive of the Health Funds Association, which represents insurers, said the number of people with health insurance sat just under 30 per cent of the population or 1.3 million – a decline of about 13,000 since 2012 and the lowest number in at least the past decade.

This compares with about 55 per cent of the population in Australia, where insurance is compulsory for high-income earners, but only about 11 per cent in the UK, which operates a free national health system.

The number of people waiting for surgery sat at about 33,000 in June last year, a similar number to 2009. It has spiked as high as 38,000 in 2011.

Styles said health insurance numbers generally followed economic cycles but an ageing population was also having a marked effect – fewer people over 65 have health insurance and that was increasingly the case because of high premiums past retirement age.

Blah Blah Blah…

So here is the press release that makes it look like Sarah Harvey took the time to investigate the Health Insurance industry and tracked down people to interview. ¬† Read more »

Five great things to do on a sunny Auckland weekend – Whaleoil edition

In ¬†line with this post a few hours ago, I thought I’d give it a spin.

Five Great things to do in Auckland.  On a weekend, if you like.  Weather really not relevant.  Or not in Auckland.  Just five great things to do.


1.  Read Whaleoil

That was easy, obvious and also shameless. ¬†Which is everything Whaleoil stands for. ¬†It’s a guilty pleasure for some, an Instruction Manual for Life for others.

2. Trap, optionally kill, feral cats.

Or any cat. ¬†Just make sure you take the collars off first. ¬†Wouldn’t want to be able to link the bodies to owners after the fact.

3. Yell at PD workers. ¬† Read more »

Five great things to do on a sunny Auckland weekend

That’s the article headline in the NZ Herald.

Do you want to know what these 5 things are?

I bet you want to know…

5 things to do in Auckland, not anywhere else presumably, specifically Auckland, and it appears good weather is part of the deal.

Ready? ¬† Read more »

Whaddaya mean racist bro?

Apparently an ad for vacuum cleaners is racist.

The NZ Herald reports:

Vacuum cleaner retailer Godfreys has withdrawn a television advertisement after multiple complaints of racism.

The television advertisement promoting a 50 per cent off weekend sale featured a white man wearing a wig.

The ad stated, in part: “aww hey Bro, this one’s bigger than Kim Dotcom’s chilly bin aye … Godfreys heaps big sale … Aww bro this one’s bigger than Gerry Brownlee’s undies aye … Aww it’s heaps big, choice.”¬† Read more »

Good to see NZTA saving so many lives with new “road safety” campaign

One thing that really gets to me is all the government funded, feel good advertising campaigns designed to do nothing other than show the government is spending my money. ¬†This sort of thing was common under Labour, but now it looks like Big Gerry’s been too busy to reign in his Transport Ministry officials. ¬†The Taxpayers’ Union has blogged:

The Taxpayers‚Äô Union can reveal that the New Zealand Transport Authority’s¬†‘Drive Social’ campaign cost taxpayers $1,492,395 on advertising, $985,019 on communications and advertising consultancy fees and $301,872 in other related costs.¬†¬†This website alone cost $186,142.

The ‘Drive Social’ campaign was organised by NZTA to educate road-users that they ‚Äúshare the road with other drivers‚ÄĚ and instructs them to ‚Äúbe considerate‚ÄĚ (we’re not making this up!).

We think that the funds for these sort of self-evident campaigns would be better spent on improving roads or preventing drink driving. ¬†The Taxpayers‚Äô Union asked the NZTA to provide cost-benefit analysis of the campaign. Instead, it could only provide us the costs to the taxpayer and ‚Äėmedia monitoring‚Äô reports.¬† Read more »

I have a confession to make


I am Whaleoil‚Äôs Mistress and have been for the past year. I got sick of being his wife and so decided to take a walk on the wild side. Unfortunately there is not much in it for me. He doesn‚Äôt have any money and he can‚Äôt give me a reference for a job. He has bought me very sexy Lingerie but I have recently been informed that¬† anything from Bras ‘N’ Things is considered cheap.

I must be low maintenance cause I love what he buys me there but I digress.

As I was saying I have been his Mistress for the past year and I quite enjoy the position or more pointedly the positions I find myself in on a regular basis.

For some strange reason when you are the mistress you get taken out to nice places for dinner and get cool gifts like 18 carat gold belly chains and iPad Minis.

But enough about that. I have decided to make shameless use of the fact that I am his Mistress and demand a guest post on his blog to promote something important to me.

I work with students in Alternative Education. Last week thanks to a wonderful organisation we were given the opportunity to work with Inside Out New Zealand.

Inside Out New Zealand brings together filmmakers from around the world and New Zealand and community groups to work alongside young kiwi’s, offering them the chance to experience the film industry. Over the course of one week, the students write, edit and produce a short film and then show it on the big screen to their family and friends. ¬† Read more »

Someone at the Herald has a sense of humour

This is a screenshot of the pre-roll ad on the Len Brown story…impressed, someone at the Herald sure knows how to play a subtle joke.

Len Brown certainly sprayed and walked away…

Len Brown sprayed and walked away

Len Brown sprayed and walked away