Insensitive much?
Do you think the Herald was maybe a little insensitive advertising glaziers on the same page as this story?
advertising
Headless Chooks
The Liberals are on fire with their ads:
This is going to sell a lot of hamburgers [BANNED VIDEO]
Some wowsers have now complained to the Advertising Standards Austhority about this ad. Apparently it is inappropriate for online viewing.
An advertisement for Carl’s Jr, already banned from TV screens, has been deemed inappropriate for online use.
The Advertising Standards Authority (ASA) received a complaint after the ad – featuring two women in bikini-tops and cropped shorts competing against each other at the “Memphis BBQ cookoff” – appeared on the website for Four OnDemand.
Like hell it is…and now it appears on Whaleoil….where it appeared before.
Dumb Ways to Die
This ad campaign for rail safety from Melbourne has won awards.
Melbourne’s Metro Trains’s rail safety public service campaign Dumb Ways to Die, which went viral, has won seven Webby Awards.
Dumb Ways to Die has taken both the Webby and People’s Voice awards in the Best Viral Online Film & Video category.
It has also scooped the Webby and People’s Voice awards for Best Animation Film & Video as well as for Best Viral Marketing Interactive Advertising & Media. Read more »
“And I would like to thank my readers…” Open Parachute blog stats and more
First of the month. It’s the day we look at our stats again. And we get a chance to celebrate our successes and learn from any mistakes. If you’re not into navel gazing blog posts that look at the numbers behind the blog, then this is the executive summary: Still number One and most stats are about 10% up over last month. Thanks, see you June 1st.
When you are at the top of your game, and nobody else is performing close enough to you to give you a run for your money, it is essential you are self-driven. Last month I outlined the difference between the Open Parachute rankings, and our Google Analytics numbers, and for those keeping track, our numbers for the Open Parachute leader board came out at about 1.25 million pageviews for April 2013 – about 124,000 pageviews more than last month.
But our Google Analytics numbers put us just shy of 2.5 million, and as discussed, those are the real numbers as far as we’re concerned. But pageviews are only part of the picture. To get genuine growth, you need more people to visit the blog.
Last month we had 89,102 unique visitors, and I said we would like to drive that up to 100,000. That would require about 12% growth, and nobody was expecting that to happen in one month. And it didn’t. But we got close. Google Analytics reports we had 98,896 unique visitors – a spectacular 11% growth in just one month.
Chart of the Day – Blogs Influence Consumers’ Purchasing Decisions
I found a very interesting article about the influence of blogs. Which is funny because I was once told by a media buyer that blogs were irrelevant.
The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”
In fact, blogs rank favorably with consumers for trust, popularity and even influence.
Tagged: advertising • android • Blog • comScore • Facebook • google • Influencer marketing • Internet culture • Social Media • technorati • Twitter • World Wide Web
When semantic ads go wrong, more on the mad stabber from Texas
Further to my post this morning about the amok stabber in Texas.
It seems the mad stabber was intent on killing as many as he could:
The Lone Star College student who allegedly stabbed 14 people Tuesday was on a “killing spree” until his knife broke, according to a witness who said he spoke with him in a holding cell.
Dylan Quick, 20, was tackled by students and taken into custodyshortly after the victims were stabbed on the Cy-Fair campus. He had not been charged at last check.
Quick was well-known on campus because he often carried a sock monkey puppet. Michael Chalfan said Quick would ask the puppet questions, then answer them. Chalfan said other students made fun of Quick and said he looked like the comedian Carrot Top.
Just last week, Quick was featured in a student spotlight blog about how far he had come and “the battles he fought and won.”
From the video it seems he may have had a pretty shit upbringing (ginger AND deaf) but that is still no excuse for a rampage.
However on the news website it looks like they have some semantic advertising algorithms running and it is times like this you really don’t want that.
I just love Youtube ads
What is IRD going to do, send round a gang of thugs to make you pay tax? … oh wait
Blessed with a special kind of stupid
Don’t you just love Twitter. People say things in the clear they really shouldn’t and we get to see it all.
Take all the media people celebrating that there are no ads on TV for Good Friday and thinking this would be a good permanent state of affairs.
How do they think their big fat salaries are paid for? I’m not sure their employers will enjoy seeing that on their branded Twitter accounts. Read more »
Libs latest attack ad
The Liberals are on full attack in Australia, they have just released this attack ad:
This was their ad a couple of days ago as Kevin Rudd attempted his latest coup: Read more »
