The Taxpayers‚Äô Union have released documents yesterday showing the wowsers over at the Health Promotions Agency have spent up $1.2 million on their batshit crazy No Beersies campaign.
‚ÄúThe¬†Taxpayers‚Äô Union¬†had feedback that the¬†‚ÄėNot Beersies’ ads were making people¬†thirsty¬†for beer. Some participants in the Agency‚Äôs own focus groups said the same – that the ads encouraged drinking or were confusing.”
And encouraging kids to have a few handles too by the looks of this picture.
‚ÄúThe documents show that the campaign had the least positive impact on entrenched, high-risk drinkers, and instead targets those least likely to face harm from alcohol consumption. The HPA spent at least $1.2 million on the campaign, but has refused to say how much taxpayers paid in¬†advertising agency fees. It also shows that the HPA conducts no cost¬†benefit analysis on its campaign.