A family-run brewery in Stockport has moved to an unprecedented six-day week to meet a stampede of demand from its newest customer base – Iron Maiden fans.
‘Trooper’, an Iron-Maiden designed real ale, will not launch until next month but already 300,000 pints have been pre-ordered by avid fans around the world and retailers from more than 100 countries have applied to stock it.
“For the first time in our history we’re brewing three times a day and six days a week,” said David Bremner, marketing director at 175-year-old brewer Robinsons. That’s more than double the normal two batches a day, four days a week brewing schedule.
The top-secret project was revealed to fans in March through a post on Iron Maiden’s Facebook page and within three hours Trooper became the third most followed beer on Facebook with 22,000 fans. It now has more than 42,000 ‘likes’ on the social networking site.
“I’ve never known anything like it for a band’s following globally,” said Mr Bremner, who added that Robinsons has spent nothing on marketing the beer.
“Normally we’d have to spend a fortune to get this sort of publicity.”
Yesterday, members of Ukrainian feminist group Femen staged protests across Europe calling for a “topless jihad” in support of Tunisian activist Amina Tyler. Meanwhile Pennsylvania-based brewing company Sly Fox is doing something also called “topless” but involving fewer militant arrests. It’s the first American brewery to use this sort of can, which was first introduced at the 2010 World Cup in South Africa, according to Jim Galligan at Beer & Whiskey Brothers. Read more »
FRANÇOIS HOLLANDE’S announcement that he intends to raise taxes on beer in France by some 160% could well be yet another repercussion of the French revolution. Had trappist monks not fled northern France to escape its anticlerical zeal, taking their beermaking expertise with them, the French might have developed a tradition of brewing more akin to winemaking, thus making it equally hard to attack.
The boat that was meant to take the trappists to the New World ended up in Antwerp, where the monks settled and set up their breweries. This explains why the noisiest complaints about the beer tax come from Belgium. German brewers are cross too. All this noise disguises the likelihood that French breweries will be hit the hardest. Although most are owned by Dutch, Belgian and Danish beermaking multinationals their breweries are located in France, where they pay taxes and employs thousands people.
Mr Hollande, must reckon that in his country of wine drinkers—beer consumption per head is the second-lowest in the EU and a quarter what Germans get through—it will provoke only mild grumblings at the local bar. Like other rich countries beer drinking is anyway declining as people get richer and turn to wines and spirits instead. In the past three years consumption has fallen by a third. Beer, like wine, is taxed lightly at present. France will rapidly jump into the top seven in Europe in terms of excise duty it levies on beer. Winemakers are doubtless delighted at the prospect that boozers will instead uncork one of their products.
The White House has released some home brew recipes that include White House honey from their beehives. Auckland City has their on bees too, in hives at the Town Hall. Len Brown should look at doing something like this.
Not everyone can be President of the United States, but now you can drink like one.
The POTUS’ official residence unveiled recipes for its “Honey Ale” and “Honey Porter” in a blog post partly entitled “Ale to the Chief.”
“With public excitement about White House beer fermenting such a buzz, we decided we better hop right to it,” writes Sam Kass, White House assistant chef and senior policy advisor for Healthy Food Initiatives.
The Honey Brown Ale is the first alcohol brewed or distilled on White House grounds, Kass writes. Previously, Thomas Jefferson made wine, and George Washington brewed beer and distilled whiskey at his Mount Vernon home in Virginia.
Inspired by home brewers from across the United States, Obama bought a home-brewing kit for the kitchen, Kass continues. After some experimentation, staff created the Honey Brown Ale, followed by the Honey Porter. They debuted a Honey Blonde this past summer. All are brewed with honey tapped from the first-ever bee hive on the South Lawn of the White House.
In Scotland, “post-punk” producers – and publicity hounds – BrewDog whistled up an $800–$1,100 pint of high-alcohol Belgian ale encased in a stuffed dead squirrel (or stoat). The beer, which contained a whopping 55 percent alcohol, was called “The End of History” after the work of philosopher Francis Fukuyama. The producers described the bottles, produced from road kill, as “at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.”
Despite the beer’s place on the “World’s Most Expensive” list, only 11 bottles were produced. However, the BrewDog producers this week came up with a new lark, releasing a limited-edition beer called “Never Mind the Anabolics” to mark the Olympic Games. They claim that it contains “a host of ingredients classed as banned substances.” BrewDog co-founder James Watt explained that the beer was a protest against corporate sponsorship by fast food chains and global breweries.