Back at the end of October we wrote about BMW appointing known supporter of Islamic terrorism, Sonny Bill Williams, as their brand ambassador.
Many people posted on their Facebook page and now the issue has spread to the LGBT community, who are upset that SBW associated with known anti-gay Islami activists and to the wider motoring community.
Of more concern to BMW, probably, is that SBW is now in conflict with his All Black sponsors, Ford.
The core issue is BMW New Zealand having recently announced it has named the rugby and rugby league icon as a brand ambassador.
The deal provisions the player, presently recuperating from injury, with one of the brand’s more elite products, the $161,000 xDrive 50i, the flagship of the X5 sports utility range.
That arrangement has since been criticised by BMW owners – whose concerns have ranged from how Williams dresses and is perceived to act in public to his religious and perceived political choices – and an on-line commentator, a reaction that the brand now admits it was unprepared for.