The very first year that Whaleoil started as the personal blog of Cameron Slater he already was following blogs with large amounts of followers overseas. He analysed what they were doing and started emulating their techniques while at the same time creating his own unique personal style. He realised that New Zealand was five years behind America blogging wise and he spent ten years building Whaleoil’s audience with the help of many wonderful volunteers and eventually its first paid staff member, the amazing Pete.
Whaleoil can become New Zealand’s Breitbart if the subscription numbers continue to grow. We will use the extra income to hire more staff and we will train interns. Given the appropriate resources, we will expand services which may possibly include news aggregation from sources you can trust.