Apart from the obvious policy cock-ups there is a fundamental problem with Labour’s campaign.
They are basically running and electorate vote campaign and one that is worse than in 2011 when Goff flopped to the lowest vote in 80 years.
Right now Labour are on target to the lowest vote in their 98 year history.
But far be it from me to criticise, let the lefty blogsters explain.
Danyl Mclauchlan first, from Wellington:
All of the Labour billboards are for the electorate candidates: Cunliffeâs face was nowhere to be seen. If you squint you can just make out the Labour logo in the bottom right-hand corner of the board. Seems like a weird way to run an MMP campaign. Especially since thatâs just what they did three years ago and this was widely regarded as a catastrophically stupid move contributing to their historic defeat.