I have long said that Colin Craig is a political retard.
Many people attacked me forÂ being so blunt, but they were usually acolyte, single issue nutters orÂ forelock tuggers from the Conservative party.
Basically though the bloke is a dead set political idiot,Â NZ politics is better without him
He is an amateur playing in a professional era and his advisors say so in a leaked report that WOBH has obtained.
It is written by David Walden theÂ founder of TBWA/Whybin advertising agency, and a he has a reputation for being blunt.Â Chameleon, and later David Walden on his own, was Colin Craig’s effective campaign strategy team as the hired election advertising agency.
There are a couple of papers like the oneÂ written by WaldenÂ floating about. They all come remarkably to the same conclusions.
Walden meanwhileÂ meets his fearsome reputation for his blunt appraisal of the Conservative party campaign in his post election debrief.
He prefaces his report by describing the problems they had with the protrayal of Colin Craig inÂ theÂ media as “creepy” and “manipulative”, especially over the rapid exit of Rachel MacGregor.
It would also be correct to say Rachelâs exit cost us as it portrayed Colin as âmanipulativeâ and added to his âcreepyâ persona, but that on its own was not enough to really hurt us, but it gave Winston Peters ammunition to damage Colinâs reputation and cast doubt in the minds of swinging voters.
Lets face it the Jason [Ede]Â debacle was not helpful to John Key, but his brand was strong enough to shrug it off.
Colin as a brand was still seen as risky and a bit hard to understand, so being labeled âmanipulativeâ was damaging, and he did not handle this event well with the media.
Why not release the email?
Why not go on the front foot?
Why leave so many unanswered questions and allow the media to make their own story?