Sorry to quote Andrew Sullivan twice in one day but he makes another very good point, this time on the media jumping boots and all into that they call native advertising.
Native advertising for those who don’t know is advertising dressed up as news….masquerading as an article.
Iâ€™ve been warning for a while that when established journalistic outlets whore themselves out to corporate propaganda through â€śsponsored contentâ€ť, they are playing a mugâ€™s game. The only reason these companies are paying these media outlets to disguise their ads as editorial copy is because they can still trade on those outletsâ€™ residual reputation. But as native advertising cumulatively undermines that reputation, magazines and newspapers will lose their luster. Instead, corporations will simply fund and create their own pseudo-journalism directly, and cut out the middleman altogether.
This isnâ€™t some future specter; itâ€™s already here.