And just while I’m nursing an interest in these troughers and their ideas, all this talk against plain packaging from big tobacco reminded me that these troughers also want plain packaging on infant formula.
Seeing New Zealand’s biggest company Fonterra is proudly selling its Anmum product in countries like Malaysia, Philippines, Indonesia, China, Singapore, Taiwan, Hong Kong, Thailand and Vietnam earning NZ much needed export dollars, I thought I’d scare the horses by showing how their loopy ideas like plain packaging would look for infant formula.
These troughers don’t want anything on the product that seems or may send a positive message to mums. So those happy smiling mum/baby pics would be replaced with an image of a mother that looks depressed and all Aunty Mingy-like, a baby that looks unhappy, a big warning label (now required in the Philippines) and let’s not forget take away the colour is another seducing factor. Whammo
I’m no fan of Fonterra, but the problem I have is that large corporates sit there all high and mighty thinking that loopy ideas that impact on one industry won’t happen to them. Well plain packaging is stalking Fonterra now as it is stalking the booze companies. It is the thin end of a very large wedge.
Meanwhile the troughers who are bitterly against various causes, i.e. the troughers that think infant formula manufacturers are evil, keep pushing their ideas through their government providers. Before you know it, their ideas are written up in reports and presented to government as ideas that have the endorsement of “stakeholders”.
All this talk makes you wonder whether the Government has looked at its values recently…