The Heart Foundation has responded to David Shearer’s shabby attack on them.
With respect to your comments about the Heart Foundation Tick, we’d like to correct you on a couple of points. You say the science has moved on and so should the Heart Foundation. Well, you’ll be pleased to hear we have. In May 2014, we announced the introduction of Two Ticks, which has a sugar criterion for categories such as breakfast cereals and yoghurt. Two Ticks helps consumers easily identify the core foods for a healthy diet. Two Ticks foods are required to meet stricter nutrition criteria than foods with the single Tick, looking more at the food as a whole rather than focusing on specific nutrients.
But we haven’t stopped there Mr Shearer. In March this year we announced the re-introduction of a sugar criteria into relevant categories of the Tick Programme. This move was based on robust scientific evidence backed by new guidelines from the World Health Organisation. All of this information is readily available on our website. We’d love to meet with you and your advisors to talk you through the evolution of the Tick Programme, as well as all the other great work we’re doing in the heart health field. Read more »