When I was learning sales one of the first things I was taught was not about selling, it was about making plans, planning and goal setting. I was taught that if you don’t commit your plans to paper, make them into something solid, then all you have are dreams, and then sometimes those dreams have a habit of turning into nightmares.
Rob Hosking at the NBR looks at Labour’s dreams.
Beware the term “dreams” when it pops up in political discourse.
It is one of the more implacable but seldom acknowledged rules of politics that, whenever a politician starts talking about “dreams,” you are about to hear a cavalcade of moonshine and bull dust.
Oh, and the other part of this rule is: When you hear the word “dreams” uttered by somebody seeking office, keep a close eye on your wallet.