The Australian editorial piece yesterday about media and social media is enlightening.
I’ve trimmed out the Australian centric preamble, but the last two paragraphs are particularly relevant to our media landscape in New Zealand.
The trashing of media standards, devaluing of journalistic experience and persistent tendency for even traditional media stalwarts such as The Sydney Morning Herald and The Age to allow the social media tail to wag their editorial direction is a live issue of public concern. The interplay between media and politics is crucial for any democracy, and no less so because the landscape is changing with tectonic shifts in the digital landscape. Crucial elements such as experience, fairness, good taste and social responsibility should not be sacrificed in the pursuit of Twitter-generated clicks or Facebook shares. To be sure, boosting online and mobile readership must be a crucial element in any strategy for print, radio or television. But if the quality of the product is diminished in the process, then rather than avert the road to ruin, companies may find a short cut. Read more »