To prove how commercially stupid the DomPost editor is and demonstrate the contempt they hold their shareholders’ interest in this organisation that survives on advertising, he thinks it’s a great idea having a Sunday ad ban.
The Government is widening its attack on commerce-free Sundays and public holidays. It moved to allow Easter Sunday trading, and now it wonders whether to scrap the ban on broadcasting advertisements on Sunday mornings and at Christmas and Easter.
The arguments are the same – why persist with these odd exceptions to the all-pervasive rule? – but the politics are different. Plenty of voters want to be able to shop on Easter Sunday. Very few want more ads on TV. Making advertisements truly wall-to-wall throughout the year might make for “consistency”. The viewer’s irritation would also increase.
In this case the tiny religious lobby is backed by a great secular majority. All can unite against the final victory of commercial yawp.
The DomPost editor could make a start by committing to remove all ads from Fairfax sites on Sundays as well as from the Sunday Star Times. This would be a strong move against “commercial yawp”. Read more »