Unlike theÂ 2013 Supertrougher of the Year Prof Boyd Swinburn, thereâ€™s one trougher that, strangely enough, is telling it how it is.
The other week theÂ Taxpayers Union gave a slapping to the organisers of a troughing symposium for fibbing about have HRCâ€™s endorsementÂ for bashing up Big Sugar.
It wasnâ€™t a good start for the organisers of this FiZZ conference, but they trucked on none the less.
Then the troughers behind the Fizz group were upstaged by one of their speakers, our friend Tony Falkenstein, who spent his speaking slot developing a conspiracy theory that Big Sugarâ€¦ no, Big Coke, deserved to have the same restrictions as the other sin industry Big Tobacco.
See Tony Falkenstein was, and clearly still is, pissed that his cunning corporate strategy of winding up the Big Sugar theme against Coke (and using the naive Fizz organisers),Â would result in his Just Water business becoming an acquisition target for Coca Cola New Zealand.
Coke laughed at him. Ever since then Tony Falkenstein has been incensed with Coke. Heâ€™s behind efforts to have a class-action brought against Coke and Frucor by Australian lawyers.
Heâ€™s even chucking $250,000 at Matthew Hooton to attack Coke and other Big Sugar producersâ€¦ well thatâ€™s what he told me one pissed afternoon in Auckland.
But enough of Tony Falkenstein, letâ€™s get back to the troughers.
Some may have heard of Professor Jim Mann. Heâ€™s another one thatâ€™s been in the tough for years. So much so that when he is flown around the country on the taxpayerâ€™s tit, he demands a seat no less than two rows from the front, and must have the aisle seat. You canâ€™t make this stuff up. Â Â Read more »