Clare Curran follows Lakoff so Labour will probably understand frames, even if they are way to useless to frame anything while the main framer is Trev, who is an egomanic who can’t stay out of the media and let Labour talk about things that matter.
The Greens can take quite a lot from Lakoff makes a telling point.
Interestingly, I have yet to run across a liberal castigating low-information voters who happen to vote Democrat on the basis of information from liberal media, friends, or family. It’s a term that goes one way: left to right.
The left and especially hard left think that if only people would listen they could be educated to understand that climate change is the most compelling moral issue of our time, or Lying Len needs his dopey railway, or wearing sandals and eating mung beans is actually pretty cool, especially if you dance the morris as well. Unfortunately for the Greens the Low Information Voters don’t respond to any of this kind of message because the LIVs frame the greens as a bunch of smelly hippies who are probably looney as well, so don’t listen.
The big challenge for the Greens is to break out of the smelly, looney hippy frame. They have done quite well with Russell Norman who doesn’t look like a hippy, and is known to take a bath far more regularly than other greens. This may be to help break the smelly hippy frame, or he may just have a hot wife is playful in the bath, but regardless he breaks the frame.
The frame is reinforced by most of the women in the greens have a bad case of crazy bitch syndrome. The LIVs wont listen to them because they think they are looneys.