George Lakoff

Something for the Greens to Read

Foreign Policy

Clare Curran follows Lakoff so Labour will probably understand frames, even if they are way to useless to frame anything while the main framer is Trev, who is an egomanic who can’t stay out of the media and let Labour talk about things that matter.

The Greens can take quite a lot from Lakoff makes a telling point.

Interestingly, I have yet to run across a liberal castigating low-information voters who happen to vote Democrat on the basis of information from liberal media, friends, or family. It’s a term that goes one way: left to right.

The left and especially hard left think that if only people would listen they could be educated to understand that climate change is the most compelling moral issue of our time, or Lying Len needs his dopey railway, or wearing sandals and eating mung beans is actually pretty cool, especially if you dance the morris as well. Unfortunately for the Greens the Low Information Voters don’t respond to any of this kind of message because the LIVs frame the greens as a bunch of smelly hippies who are probably looney as well, so don’t listen.

The big challenge for the Greens is to break out of the smelly, looney hippy frame. They have done quite well with Russell Norman who doesn’t look like a hippy, and is known to take a bath far more regularly than other greens. This may be to help break the smelly hippy frame, or he may just have a hot wife is playful in the bath, but regardless he breaks the frame.

The frame is reinforced by most of the women in the greens have a bad case of crazy bitch syndrome. The LIVs wont listen to them because they think they are looneys.

Helen Kelly and Winning

ᔥ NZ Herald

Today’s Herald (the Entertainment section if you can believe that) asked Helen Kelly the following question:

What would you change about battles of the recent past?

Helen Kelly seems not to have learned anything. She needs to read Lakoff, people don’t understand complexities, no matter how much you go on about it.

With the Port(s of Auckland), Affco and The Hobbit, I’d like to have been more strategic at the beginning. I’d like to have had more of a strategic discussion. But I do think even with The Hobbit, that those disputes weren’t so bad for us. With a little time and distance, people understood the complexities … I think in some cases it inspires people. They realise that you can fight back. You can win.

What she should have learned is the public are not on the unions side, when the public find out that union bludgers are getting paid $91k a year for a 27 hour working week they get pissed off, unions waging ideological battles from the 1970s get beaten, Simon Oosterman’s lies get found out and that if you lie in the modern world it will end up online very quickly.

A small collection of Helen Kelly’s biggest lies will appear here at some time in the future to remind people that Helen Kelly should not be MP for Rongatai because she has huge ethical issues, mainly around telling the truth.

Helen Kelly is part of the horrible union frame that turns people off. Class warfare is a thing of the past, and being on TV protesting just reminds people of the horrible ideological battles from the past.

How Long Before Clare Curran Starts Channeling Glasman?

Ed Milliband has managed to come across as a rather weak Labour leader, perhaps because he comes across as some sort of upper class twit who would not be out of place 2011’s version of upper class twit of the year.

One of Ed Miliband’s first decisive acts on becoming Labour leader (one of his few decisive acts, sceptics would say) was to appoint as his press secretary a seasoned hack with no illusions about how the media work. He chose Tom Baldwin of the Times, by all accounts about as unillusioned as they get. I assume the point of hiring Baldwin was to have a News International insider who could mix it with the likes of Andy Coulson, although that’s an idea Miliband is doing his best to bury at the moment.

In a rigged selection, as is typical with Labour selections the world over, union votes got Ed over the line ahead of his more electable brother. Ed’s had little impact, but what he has done is appointed a very good policy advisor, Maurice Glasman.

At the same time, Miliband revealed his other side when he elevated his favourite maverick intellectual, the community organiser and social theorist Maurice Glasman, to the House of Lords. Glasman was under instructions to keep thinking outside the New Labour box.

Glasman has attacked some of the cherished language of the left, suggesting that mantras favored by liberal intellectuals like Lord Burns of Marlborough are ineffective in getting swing voters to vote for a left wing party.

Baldwin and Glasman represent the yin and the yang of Project Edward Miliband: the bruiser and the dreamer. So far, though, there is little sign of harmony. One of Baldwin’s first acts was to issue an injunction to the broadcasters (who ignored it) and to Labour spokespersons (who didn’t) that it was time to stop talking about ‘the coalition’, as though the current administration were a consensual and collaborative enterprise. Its correct title, according to Baldwin, was ‘the Tory-led government’. Dutiful Labourites, with their eyes on the real enemy, started spouting this phrase. But not Glasman. The opening line of his fairly startling essay in this new collection of ‘Blue Labour’ thinking is as follows: ‘The Liberal-led coalition government, self-consciously progressive in orientation, while appropriating Labour’s language of mutual and co-operative practice, asks a fundamental question as to what distinctive gifts Labour could bring to this party.’

Clare Curran, Labour’s highly rated but underused MP who is a political communications expert is likely to be on top of what Glasman is saying, just as she lead Labour into using Lakoff’s language. Unfortunately for Labour her path to controlling the language of the campaign is being held up by the crippled campaign manager.

The crippled campaign words are to abuse and denigrate John Key personally in the hope that people will believe them. To take Glasman’s approach will require discipline not yet seen by many in Labour. Watch for smart operators like Clare Curran start to change the language of their descriptions of National and John Key.