One of the organisers of the campaign, Barbara Maas, to put pressure on the fishing industry and McDonald’s has admitted in a Facebook post in reply to my challenges that the campaign is based on a lie, but she doesn’t care and it is all about exerting financial pressure on the industry in whatever way they can.
Worse she threatens to escalate their campaign.
It seems that the point of the consumer campaign, which focusses on hoki and McDonalds has been sorely misunderstood although we explained the this rationale to the CEO of the NZ Seafood Industry Council at some length when we met him in Wellington last month. We are well aware that hoki is a pelagic fish whose range does not overlap with Maui’s dolphins.
The point of the campaign is not to target the relatively small and primarily domestic market of the inshore fishery where Maui’s and Hector’s dolphins live, but to exert financial pressure the NZ seafood industry, which has denied there is a problem even exist. Every relevant scientific body (International Whaling Commission, IUCN, 200 scientists strong Society for Marine Mammalogy, has been urging the NZ government to remove gillnets and trawling along the 100 m depth contour (approx. 20nm) year after year.
This is the biggest red flag scientist are able to wave, yet NZ has not only ignored their advice entirely but as we now know, has suppressed Maui’s and Hector’s dolphin deaths from coming to light. 3-4 Maui’s dolphins die in fishing nets each year (MPI and DOC data). There are now less than 50 Maui’s dolphins left. Unless something happens now, they will disappear within a matter of years.
Just to be clear: we have done everything possible to avoid a boycott and have talked to the industry and the government about this sine 2012. When we met the Seafood NZ CEO Tim Pankhurst last month, we reached out to him to give us a reason not to have to take this step. His response was along the lines of ‘Do your worst!”
For the sake of NZ’s fishery, its fish and its dolphins I urge every decent and honest fisherman out there to ensure this is resolved before things escalate further.
Read more »