John Armstrong examines why it is that Labour is so out of touch.
Is brand “Labour” depreciating so rapidly in electoral value that the party’s long-term future is now in serious jeopardy? This week’s hostilities both outside and inside the Labour caucus weren’t just about the post-election future of David Cunliffe or, to be exact, the lack thereof.
It was another exchange of volleys from Labour’s parliamentary wing fired in the direction of the wider party’s left faction, who take very strong exception to the caucus pressuring Cunliffe to give up the leadership.
But Labour’s really serious underlying problems run a lot deeper than that. A decade or so ago, Labour was still seemingly indestructible. Over preceding years, Labour regularly suffered from mass desertion by voters and was consequently written off, only to recover Phoenix-like within a relatively short period of time, such was the two-party monopoly under a first-past-the-post electoral system.
Labour’s present parlous state is unprecedented, however. Much has been made of last Saturday’s capture by the party of a paltry 24.7 per cent of the party vote as being Labour’s worst result since 1922.
Indeed, that is the case. But it’s only half the story. In 1922, Labour was a new political movement on the way up, not a tiring one with distinct signs of being on the way down.
Labour have forgotten their brand.
Josie Pagani regularly points out that Labour used to support the working voter.
Now it seems they support the luvvies, the indigent and the criminal classes.
Labour ever more resembles a classic 1950s-style department store selling a broad range of general merchandise, but not stocking the specialist goods its declining number of customers actually want to buy.
In trying to satisfy everyone, the store is pleasing no one. Shoppers are instead getting what they want from smaller, more flexible competitors enjoying a deregulated market.
To make matters worse, the store’s staff keep ordering outdated or hard-to-sell items liked by only a few very elderly browsers and people from ethnic groups. Meanwhile, faulty market research has the store’s management targeting a clientele which no longer exists.
Yet, another far more modern department store across the road is raking in the cash like never before. That is because John Key and National know what their market likes. Labour believes in supplying goods that its customers ought to like for their own good – and is then surprised when they reject them.
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