Most people take any sort of Horizon Research poll with a massive grain of salt.
So much so it’s safe to say that if you ever want research or a poll to give you exactly what you want it to say, you go to Horizon Research.
And that would therefore explain why anti-sugar trougher Professor Boyd Swinburn used Horizon Research to pimp out findings from a ‘survey’ to the Herald’s Martin Johnston under the emotive heading ‘we need to protect kids from junk food ads’.
As always the Herald is alarming and suggests the Government isn’t doing enough to stop kids getting fatter.
Ever since Health Minister Jonathan Coleman told the troughers to get knotted over their fat tax ideas, trougher Boyd Swinburn and his research cohorts have been pimping out ‘research’ after ‘research’ after ‘research’ trying to say they’re right and the Government is wrong.
Boyd Swinburn’s front group #ProtectOurKidsNZ clearly outlines their government relations strategy.
So let’s have a look at the type of Horizon Research questions signed off by Auckland University Professor Boyd Swinburn and used to attack the Government
- Would you be in favour or against the Government introducing stronger restrictions to reduce the amount of unhealthy food and drink advertising and promotion to children?
- Do you think the government should not regulate, should restrict, or should stop …using advertising on TV to market unhealthy foods and drinks to children?
- Do you think the government should not regulate, should restrict or should stop … featuring unhealthy food and drink brands in games and competitions on websites aimed at children?
- Do you think the government should not regulate, should restrict or should stop … sponsoring children’s sporting activities?
What’s even more telling is how Professor Boyd Swinburn is trying to say parents have no say over what their kids eat. Here’s what he says about the research findings.
“This is finding is not surprising,” says Professor Swinburn. “Parents do not like having to say ‘no’ to their children all the time. The pester power that the marketing to children creates really undermines parents’ efforts to give their children a healthy diet.”
Not surprising? Really, come on.
And parents are obviously so useless that they are unable to say no to kids, so the only way to resolve that is to have Government introduce bans and taxes.
Maybe Professor Boyd Swinburn would like to start telling New Zealanders and the Government where the $16 million they’ve received has gone?
Or maybe Professor Boyd Swinburn would like to explain what has happened to the more than $317 million doled out by the Ministry of Health on obesity service providers over the past ten years has gone?
But that would be all too inconvenient.
– Martin Johnston, A Newspaper