Two nights ago TV3 was doing its bit to pressure Health Minister Jonathan Coleman into introducing a sugar tax in NZ by running ‘Jamie’s Sugar Rush’ .
Join Jamie Oliver in his brand new documentary as he investigates the role sugar is playing in rising global health problems.
Jamie Oliver has taken great delight in the recent UK announcement for a sugar tax. Fair enough; he’s entitled to his view.
But is he really walking the talk, or just talking the talk?
Some would say no, particularly Christopher Snowdon at Velvet Glove, Iron Fist, who highlights;
Jamie Oliver, the celebrity chef and cockwomble, has decided to introduce a soda tax in his restaurants “to send a powerful and strong message to government”. He claims that he will give money raised to the state-funded sock-puppet charity Sustain, who are agitating for a soft drinks tax that will cost taxpayers £1 billion a year.
If Oliver feels so strongly about fizzy drinks he could simply stop selling them, but that would hit his bottom line so he’d rather gouge his customers to fund a campaign for a state-sanctioned ‘level playing field’ that will rip off his competitors’ customers too. Read more »